Inspired : How to Create Tech Products Customers Love

Inspired : How to Create Tech Products Customers Love


How do todayAs most successful tech companiesAAmazon, Google, Facebook, Netflix, TeslaAdesign, develop, and deploy the products that have earned the love of literally billions of people around the world?

Perhaps surprisingly, they do it very differently than most tech companies.

In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will loveAand that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizationsAdramatically improving their own product efforts.A

Whether youAre an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.A

Filled with the authorAs own personal storiesAand profiles of some of todayAs most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and NetflixAINSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.A

The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely newAsharing the latest practices and techniques of todayAs most-successful tech product companies, and the men and women behind every great product.

Similar Books

ISBN 10: 111969129X
ISBN 13: 9781119691297

07 Dec 2020
Marty Cagan

ISBN 10: 0241184835
ISBN 13: 9780241184837

20 Aug 2015
Nir Eyal

ISBN 10: 1118960874
ISBN 13: 9781118960875

10 Jul 2015
Dan Olsen

ISBN 10: 0670921602
ISBN 13: 9780670921607

13 Oct 2011
Eric Ries

ISBN 10: 149197379X
ISBN 13: 9781491973790

30 Nov 2018
Melissa Perri

ISBN 10: 0465050654
ISBN 13: 9780465050659

14 Nov 2013
Donald A. Norman

ISBN 10: 0062273205
ISBN 13: 9780062273208

24 Apr 2014
Ben Horowitz

ISBN 10: 1736633309
ISBN 13: 9781736633304

14 Apr 2021
Teresa Torres

ISBN 10: 0241958229
ISBN 13: 9780241958223

11 Oct 2011
Simon Sinek

ISBN 10: 0593076117
ISBN 13: 9780593076118

21 Mar 2016
Jake Knapp

ISBN 10: 1491904909
ISBN 13: 9781491904909

01 Oct 2015
Jeff Patton

ISBN 10: 149197172X
ISBN 13: 9781491971727

05 Nov 2017
C. Todd Lombardo